Are you an elephant?If you have problems viewing this message, visit here for the web version.
Please add info@elephantjournal.com to your address book to ensure future email deliveries.
elephant
September 27, 2011

A Day in the Life of an elephant.

Thanks to our colleagues at New Hope media, I was just flown out, put up, and spoke at the Natural Products Expo in Baltimore, where green-minded companies exhibit their wares to consumers, would-be investors and groceries nationwide.

I'd never been to Baltimore (though I met Cal Ripken, childhood idol, at The Kitchen in Boulder two years back). And I've still never really been to Baltimore: I arrived at the airport, took a taxi with four fellow natural products friends to the hotel, jogged over to the Conference Center where the expo was held, jogged back, worked at my laptop all night, jogged back, toured the expo floor for hours, checking out some of the countless new and classic companies—spoke on a panel with three impressive journalists and publishers—jogged back, worked at my hotel desk, grabbed a taxi and made my flight just in time (despite the best efforts of the weather, traffic, and our friends at the TSA).

My trip was so quick because, unfortunately, the Natural Products Expo directly overlapped with the biggest Yoga Journal Conference of the year, in Estes Park, Colorado. So I went up to the YJ conference five days late, did two classes, saw a bunch of friends and colleagues, and left.

I was struck by three things at both conferences:

1. There is little distance, in these "mindful" communities, between business and path. Meaning, at the Expo, helping the environment goes hand-in-hand with making a good living. At the Yoga Journal Conference, the expo, the teachers and YJ itself are all in business—they're, you know, actual job creators. But they've chosen their business deliberately—they've chosen to try and make money in a fun, and beneficial manner.

2. Walk the Talk: both conferences try and do many of the little things that show they're in it heart-first. At the expo, the press room is entirely paperless. Some vendors offer samples in compostable containers. Many visitors, including myself, left with next to no "schwag"—we're not in it for random free stuff and samples. That's an important point—such expos can be all about plastic packaging and the landfill impact can be devastating. At the Yoga Journal conference, there's not a single plastic water bottle company, though YJ could make good money off such vendors. Instead, YJ works with the Green Yoga Association to provide free spring water out of water coolers all over the stunning mountain campus.

3. Most of all: the people. From Diana Mercer, Dianne Hanlon-Dryuff and Heather Smith to David Haynes and Todd Woloson, from my fellow panelists Sophie Uliano and Amanda Freeman (and moderator Mikal Belicove) to Sylvia Tawse and TJ Macintyre and the good folks at Method, Hope Hummus and Klean Kanteen (the greenest water bottle there is—for babies, too)—Natural Products inspired me. Human beings can be so quirky, beautiful, fun, energetic, thoughtful, supportive, frank...we're not so bad, afterall. And at YJ—from Seane Corn's emotional Yoga for Broken Hearts class (that dealt with the pain of death and loss) to Richard Freeman's remarkable knowledge paired with modesty that again rasied the bar of what I thought yoga is, to Elana Maggal, Alden Conant, Kasey Luber, Jessica Durivage, Yoshi Aono, Chelsea Roff, Chris Courtney, Nicole Duncan, Laura Hobbs, Seane Corn, Seane Corn, Seane Corn...the people there are fun, healthy, grounded, ambitious, savvy, open, positive.

It was a long 24 hours—or 32, rather—and I spent the next day working at home, quiet, absorbing everything, grateful that my work has got me to a place where I get to meet so many of those working hardest to be of benefit.

Yours in building mindful, non-corporate media,

~Waylon Lewis

Waylon Lewis
editor-in-chief, host
elephantjournal.com, Walk the Talk Show with Waylon Lewis

Readership: Google Analytics: 762,000 unique readers this month, a milestone. 1,342,000 articles viewed this month. Connect: Facebook (48,000 fans) or twitter (42K followers, voted #1 in US for Green two years running)

Subscribe to elephant here: $1/month. Or, keep reading 3 free articles a day, every day, enough for 95% of our readers.

Top Ten of the Week

It's Harvest Time: A Celebration of the Inward Equinox. ~ Laura Marjorie Miller 

Autumnal equinoxIt's full-on abundance time: apples and cider and groaning sideboards, mums, leaves, pumpkins and...

Read more

divide
Elizabeth Warren refutes GOP "Class Warfare" Charge. ~ Waylon Lewis

Elizabeth WarrenA house party gives birth to a viral video.

Read more



divide
The Exquisite Lover. ~ Jackie Summers

Exquisite LoverAnd it all begins with...

Read more



divide
An Endangered Market [Photos]. ~ Peggy Markel

Endangered marketOld men and young stand behind make-shift stands in old clothes and rubber boots...

Read more

divide
Troy Davis & the Power of Forgiveness. ~ Sunita Pillay

Troy Davis"Then Jesus said, Father, forgive them, for they know not what they do."

Read more
divide

Six Mindful Reasons to Travel Solo. ~ Elizabeth Aspen

Mindful Solo Travel"What gives value to travel is fear. It is the fact that, at a certain moment, when we are so far from our own country, we are seized..."

Read more


divide
If you find an Animal Dying Slowly and Painfully, Would you Do What I did? ~ Ben Ralston

Ben RalstonThe single toughest thing I've ever done.

Read more

divide
Eight Things I Learned from 50 Naked People. ~ Kate Bartolotta

Naked Lindsay LohanIn the past year, I've touched more than 50 naked people. Don't worry—their fancy parts were covered—I'm a...

Read more

divide
Women's Hairdo History of Western Civilization in one Stop-Motion Video. ~ Waylon Lewis

Stop-motion women's hairdoHistory + fashion = awwwesome.

Read more

divide
Yoga Demystified: The Six Big Ideas. ~ Bob Weisenberg

Yoga DemystifiedYoga philosophy is sublimely simple, profound and livable. Yet it can be difficult to grasp, because...

Read more

divide

Dept. of Conscious Consumerism.

Is your company "mindful"? Want to be part of our deal of the week? Email ad at elephantjournal.com and support elephant, let us support you.

Walk the Talk Show



From back in the day:
Walk the Talk Show with Waylon Lewis:
A conversation with Brigitte Mars on the benefits of a natural, raw diet.

Events (free to list)

Slow Money Gathering
San Francisco, CA.
Oct. 12 - 14
Register Now

Bioneers Conference
San Rafael, CA.
Oct. 14-16
Register Now

Send us your anywhere-anytime events, free.

$1.
right col

Read unlimited fun yet fundamentally serious articles for $1/month. No? Get three free a day, enough for 95% of our readers.

Read more

Funny of the Week
right col

 

Wow of the Week
right col

If you watch one Occupy Wall Street video...

Quote of the Week
right col

"Anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false..."

~ Isaac Asimov

Read more

Consume, Consume
right col

Totes

Organic US-made elephant Member Tote Bags.

Stickers

Want a Made in USA double-printed elephant Sticker?

Become an Elephant
right col

Become an Elephant

Like indie media?
Get an organic cotton members-only tote: sign up at $52/yr or $108/yr.

 

 



footer

Email Marketing by NamasteLightWe will never share, rent or sell your personal information to third parties.

Elephant Journal: , , Colorado

Subscribe / Unsubscribe From This List / Unsubscribe From ALL LISTS

Send to a Friend Twitter Facebook Elephant 411

Ner...
New layer
.


To unsubscribe click here.