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June 14, 2011 Elephant

It's getting real... the Whole Foods Parking Lot.

It's also getting real in daily life: while my personal life has been humbling, being alone has been good for work. elephant is at close to 600,000 readers a month, we're breaking even, and I'm 10,000 emails behind. We've got three talks shows this month, and my dishes need doing, my dog wants to go pee, and I haven't sold an ad in weeks.

Lindsey, elephant's better half professionally-speaking, has been in Ecuador for a month off with her bf Dylan. Without her, our newsletter's been put together by Emily the Intern, and while I appreciate her effort, it's (a little) effed up.

That we can live with, I guess. In fact, I'd suggest that that's what I love about elephant, and hope you do, too: we're imperfect. We're real, for better and worse. Our articles aren't always edited and our fonts are the wrong color and we repeat images. Why? We don't have money. We don't have staff. Why? We don't have investment. We haven't yet figured out how to monetize our popularity—though some four months ago I launched our (3 articles every day free or subscribe for $1/month for unlimited reading) paygate (as opposed to a paywall), which anticipated the NY Times' plan and saved elephant from going >poof<. Just tonight, having dinner with Steve Fenberg of New Era Colorado at The Kitchen [Next Door], two techies asked me what my exit plan is. I don't have one.

What I can promise is that, unless tragedy befalls me, elephant can become a household name able to share the good news globally—beyond any bubble, clique or choir. We'll offer meditation instruction, commentary on news, and share the joys of biking to work. We'll help expose greed and remind our friends that happiness doesn't come from gated communities, but from community. It's important to remember that elephant isn't about religion or yoga or organics or eco-responsibility or adventure or fashion or politics or any one thing. We're about life. We're not about agreeing, we're about dialogue—about retraining ourselves to speak (and listen) respectfully with those we disagree with.

Because we won't create enlightened society by hangin' with those we're already comfortable with. Change will come when SUV-drivers and cyclists, tea partiers and environmentalists, corporations and farmers, developers and animal activists, feminists and The Man, vegans and hunters sit together at a table and break gluten-free, non-gmo bread.

~Waylon Lewis

Waylon Lewis
editor-in-chief, host, Walk the Talk Show with Waylon Lewis

Readership: Google Analytics: 563,000 unique readers this month, a milestone. Nearly 1,000,000 articles viewed. Connect: Facebook (42,000 fans) or twitter (35K followers, voted #1 in US for Green two years running)

Subscribe to elephant here: $1/month. Or, keep reading 3 free articles a day, every day, enough for 95% of our readers.

Top Ten of the Week

Climate Change Hero Gets Sarcastic. ~ Bud Wilson

ClimatechangeBrilliant speech. Video:

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Mad Mission. ~ Bernadette Birney

MadmissionLook around — everything you see will one day be...

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divideelephant interview: Alex Ebert of Edward Sharpe & the Magnetic Zeros. ~ Hannah Marshall

EdsharpeRailroad Revival tour "has that sorta anything can happen feel to it."

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divide 10 Tricks to Meditating with a Baby or Toddler. ~ Kara Leah - Grant

MeditatewithMomFirst, establish the possibility's possible.

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divideAmerican Mom. ~ Marylee Fairbanks

AmericanMom "We stop thinking because the alternative is to take responsibility for our choices.."

Read moredivide10 Creative Ways to Kick Your Hangover. ~ Jolee McBreen

KickhangoverAnd Jolee should know...

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divide Top 20 Mindful Quotes. ~ Benjamin Riggs

20MindfulQuotes“After silence, that which comes nearest to expressing the inexpressible is music.”
~Aldous Huxley...and 19 others.

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divideThe Yoga of Writing (and the Writing of Yoga).
~ Amanda Niznik


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1,000 Feelings in 1 minute and 30 seconds.
~ Suzanne Jones

1000feelingsYour "emotional anatomy": {Video}

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divideI Was Late For Yoga; Chaos Ensued. ~ Amy Landry

lateforyogaWe've all (not) been there...

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Dept. of Conscious Consumerism.
Is your company "mindful"? Want to be part of our deal of the week? Email ad at and support elephant, let us support you.

Walk the Talk Show


A candid interview with our own Waylon Lewis

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Hanuman Festival
June 16-19th
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Compassion in Modern Times with Dzigar Kongtrul Rinpoche
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June 22-24th
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July 7-10th
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July 14-17th
Telluride, Colorado
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NYC Biking Lane Bullsh*t.

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Nature Rocks! {Video}
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"This is what you shall do: love the..."
~ Walt Whitman

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