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Hello Wheatsville friends and fans!

Well, it looks like we might might be going plastic bag free a little earlier here at Wheatsville. As many of you know, March 1st is the official start date of the new bag ordinance in Austin which will eliminate most single use plastic bags from grocers and retail shops. BUT, we just checked our dwindling supply and think we'll run out by this Thursday or Friday!

What does this mean for you? Well, we'll still have plenty of free paper bags (ours are 100% recycled content), cardboard boxes, plastic bags for bulk items, produce, meat and seafood - but otherwise, single-use plastic bags will be in the rear-view mirror.

We'll continue to give a nickel back for every bag of your own you reuse and keep sourcing new eco-friendly, options for our customers. In fact, this canvas bag pictured below on Jimmy's shoulder is just $7.99 and the profits generate micro-loans to other women-owned businesses! Not only are they sturdy and durable but they're also a great way to show off your co-op pride!

Oh, and about that nickel... While it doesn't seem like much, we give back an average of 5,000 bag refunds PER WEEK to folks that use their own reusable bags and bulk containers which amounts to about $1,000 PER MONTH!!! The nickels can be taken off your total or donated to our monthly Community Action Group! Either way, it all adds up and we all win!

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This week's One Big Thing


Every week, Wheatsville staff picks the product we’re most excited about right now!

This week’s One Big Thing is Starter Plants! Here’s why we love them:

1.There are few greater joys than growing your own food!

2. Now is the perfect time to start planting in Austin!

3. Starters are sturdy and give your organic garden a good foundation!

Fresh Picks

While citrus season has hit its peak, it’s not yet on the decline. Our Fresh Picks this week are Organic Page Mandarins and Texas-Grown Organic Valencia Oranges from Strohmeyer Family Farm in McAllen.  Both are great, late-season citrus choices and are really worth snapping up while the getting’s still good.

Page Mandarins are a Clementine/Minneola hybrid with some of the best characteristics of both.  Don’t be deceived by the firmness of the fruit – inside lies a flavor-packed, juicy sweet flesh that’s one of the best of the season.

Our Valencias are Texas-Grown and super sweet! Strohmeyer Family Farm grows some super citrus.  Valencia oranges are a great late-season orange that is available nearly all-year round but late winter/early spring is the best time to eat them.

Speaking of spring, our first deliveries of organic starter plants from Gabriel Valley Farms in Georgetown and  Poteet Strawberries from Oak Hill Farms are scheduled for delivery later this week! Come by the co-op and see what’s new!

Fresh in the Deli

Whoa – what is on sale for Owners?
Owners can now save big on our famed classic Popcorn Tofu, deep-fried daily in our Deli kitchen! These crunchy, savory batter-dipped and deep-fried tofu nuggets are legendary! Stuff them into a roll to make a sandwich or just eat them dipped in our Cashew Tamari Dressing! This vegan comfort food delight (our top-selling deli item!)  is on Owner Deal for just $9.99/lb, reg. $11.99/lb! If you’ve never before tried Popcorn Tofu, now is the time, for vegans and omnivores alike!

Good for your taste buds AND your body!
We are super excited about our Raw Deal Salad right now! Kale is chockfull of vitamins and minerals so it is a perfect way to eat healthy. This good-for-you vegan and raw shredded salad boasts powerhouse ingredients like kale, spinach, carrots, walnuts and pumpkin seeds tossed in a dressing of olive oil, lemon juice, mint, oregano, garlic and jalapenos! This Raw Deal will do your body right! And I'm gonna let you in on a little secret....we think that the Raw Deal Salad just may be the next Popcorn Tofu! Everyone loves it, vegans and omnivores alike!

New to the Deli
We are now offering fresh whipped cream on espresso and coffee beverages in the Deli for an additional sixty cents. Get your Raspberry Mocha or Caramel Apple Steamer with a fresh dollop of yummy! Our whipped cream is sweetened with just a little bit of vanilla syrup - so good!

Click here to read about all of our Deli’s new items, deals & specials!

Deli Manager

Seafood Season

One of the things I really like about seafood is the variety of different textures and flavors that it brings to the culinary world. Not only is seafood a great low fat protein that is high in essential amino acids but the many variations of seafood brings a lot of options to a meal.

Wheatsville has some great seafood options for Lent or just for great eating. We have Pacific Dover Sole from Trollerpoint. This is a small flat fish filet that is mild in flavor and cooks quickly. The Amberjack is a large, wild caught fish from the reefs off the Florida coast. It is meaty like Tuna but a little milder in flavor and more flaky.

The main thing to remember when cooking fish is to not overcook it.  With the softer flesh fish like Salmon, and Sole and Cod, cook until it starts to flake easily with a fork. This helps maintain moisture and that silky texture that properly cooked fish brings to a meal.

Coop Deals in the Meat Department

Turkey Breakfast Sausage Patty and Links
Co+op Deal..................$4.29
reg. $4.99

Organic Prairie
Grass Fed Ground Beef

This strictly grass fed and certified Organic product is supporting one of our fellow Coops and small family farms.
Co+op Deal..................$8.99 reg. $9.29

Organic Prairie
Sliced Turkey Lunch Meats

Perfect certified organic options for a quick and sustainable sandwich!
Roasted Turkey
Co+op Deal..................$6.29 reg. $6.99
Smoked Turkey
Co+op Deal..................$6.99 reg. $7.49

Meat & Seafood Buyer

Magic Beans

This weather is just something else right now isn’t it? Cold in the morning perfectly warm in the afternoon, sunny almost every day with a good amount of rain to keep everything green and lush, frankly it’s perfect. I simply cannot get enough of it and I know it won’t last long but I am making the most of it while I can and I hope you are as well.

To help you out in enjoying this perfect early spring I want to share my secret, coffee…lots of it! Waking up with a fresh hot pot to battle the cold morning bike rides and a nice cool iced coffee in the afternoons walking around the park, I can’t get enough of the stuff right now. And with all the great Co+op Deals we have on coffee in the bulk department right now I am not breaking my bank account.

Equal Exchange Caffeinated Coffees
Co+op Deal............................$9.99/lb reg. $11.49/lb 

Pachamama  Five Sisters
Co+op Deal............................$12.79/lb reg. $13.79

Pachamama Ethiopian
Co+op Deal............................$13.99/lb reg. $14.99

Fontana’s Mexican Velvet  Our most popular coffee!
Co+op Deal............................$8.99/lb reg. $11.49

Last Call!

Valentine’s Chocolate Clearance: Come and Get it!
Valentine’s Day was really special last week here at the co-op. Lots of love went towards our local chocolatiers and pasta makers. Shoppers were overflowing with enthusiasm about the Chocolove chocolate bar sale and Sjaak’s Fair-Trade Organic truffles were a beloved favorite.

Thank you for choosing Wheatsville to supply you with treats for your sweet. And the love keeps on going: until it’s gone, there’s a full basket of marked-down chocolates and other sweets that are just as delicious as they were on Valentine’s Day (and the bargain makes them taste better!) Enjoy!

Niki Nash
Merchandising Manager

Be Well

Last Week to Save on Heirloom Seeds
This is the final week of our sale on Seed Savers Exchange heirloom seeds. Through Tuesday, February 26th, Seed Savers Seeds are only $1.99 which we are pretty sure is the lowest price in town.
If you aren’t familiar with Seed Savers, they are a non-profit organization whose mission it is to conserve and promote America's culturally diverse but endangered food crop heritage for future generations by collecting, growing, and sharing heirloom seeds and plants. All of their seeds are untreated and non-GMO.

We have a full selection of vegetables including herbs and even some flowers! Stock up now for the Spring and Summer!

BPA-Free Baby Feeding Set
New to our shelves from ThinkBaby are BPA-free feeding sets. The feeding system is not only free of BPA, but also of nitrosamines, phthalates, lead, PVC, melamine, and other biologically harmful chemicals.

These four-piece sets are dishwasher safe and include a bento box with lid, a cereal bowl with lid, a baby bowl with lid and a seven ounce cup. Each set is only $34.99!

Co+op Deals we LOVE!

Nordic Natural
ALL Fish and Omega Supplements
Co+op Deal..................15% OFF EVERYTHING!

Tom’s of Maine
Whole Care, Cavity Protection, Propolis and Myrhh, Anti Plaque, and Simply White
Co+op Deal..................$3.99, reg. $5.59

Nature’s Gate
Shampoos and Conditioners
Co+op Deal..................$4.99
, reg. $5.99 18 oz

Safe Place

2012 Patronage Rebate distribution came to a close last week and Owners donated over $700 in rebates to SafePlace, February’s Community Action Group! We really appreciate your generosity and we are on track to set a new Community Action record!

We have many exciting ways to donate to SafePlace this month:

• Shop on Community Action Wednesdays February 20 & 27
• Donate $1 and get a Domestic Violence Awareness Pin made by Wheatsville Staff
• Purchase a Community Action Cookie from the Bakery
• Donate to the Diaper & and Personal Care Product Drive

While you shop, keep an eye out for products labeled with a SafePlace shelf sign. This will help you select their most requested items for the donation drive. On your way out the door, drop your donations in the bin. Thanks for helping us support our community and we look forward to seeing you on Community Action Wednesday!

Co+op Deals

We’re heading into the last full week of our current Co+op Deals – there are lots of customer favorites available for incredible Deals! 

Here are some highlights of the many ways you can celebrate saving with us!

February is Heart Healthy Month  - Show Your Heart Some LOVE!

Lakewood Organic
Organic Pomegranate Juices
Heart Healthy Juice Blends
Co+op Deal................ 2/$5 Reg. $4.59

Stock Up on these Special Sales

Muir Glen
Organic Tomatoes All 28 oz varieties!
Co+op Deal................ $1.79 Reg. $2.99

Napa Valley Naturals
Organic Extra Virgin Olive Oil
Co+op Deal................$9.99
Reg. $13.99 25.4 oz

Click here for more Co+op Deals
valid Wednesday, February 13th, 2013 – Tuesday, February 26th, 2013.

We look forward to seeing you soon at the Co+op!

Brooks Wood
Co+op Deals Coordinator

Owner Deals

Everybody’s favorite snack is on Owner Deal this week – Annie Chun’s outrageously tasty Sesame & Wasabi Seaweed Snacks are on Owner Deal for just $1.19! Reg. $1.59.

Click here for more Owner Deals
valid Wednesday, February 13th, 2013 – Tuesday, February 26th, 2013.

Brooks Wood
Owner Deals Coordinator

New at Wheatsville

Stepping back to take a look at our frozen pizza offerings, we realized that veggie and vegan options abound, but we were coming up seriously short when it came to catering to meat eaters! Meat lovers rejoice; we’ve got two new brands to satisfy those pizza cravings: Home Run Inn and Naked Pizza are new at Wheatsville! Click here to read more about what's new at Wheatsville this week.

We want to know what products you are excited about! Do you have a new favorite, an old standby or something that has piqued your curiosity at another store? Let us know! We can't promise you will see every single item here in the future but we can promise to give every wish serious consideration. Send us an email with as much detail as you can at

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy

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Wheatsville Food Co-op: 3101 Guadalupe St., Austin, Texas 78705

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3101 Guadalupe St., Austin, Texas, 78705, United States