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Hello Wheatsville friends and fans!

Wheatsville's going green, LITERALLY! We're headed out to Pease Park on Saturday, March 2nd to volunteer with Austin Parks Foundation's "It's My Park Day"! We'll be mulching, planting, beautifying and working hard to keep our green spaces GREEN! If YOU would like to join us or work in your neighborhood park there's still time to sign up and join in the fun!

In other green news, plastic bags are now a thing of the past.... We ran out our stock and have fully switched over to our 100% recycled paper bags, boxes and reusable bags. It may come as no suprise that our customers have been AWESOME about the change. As added encouragement, ALL REUSABLE GROCERY BAGS will be 20% OFF for the ENTIRE MONTH of MARCH! AND, every time you use your own bag or container we'll give you a nickel which, on average, adds up to about ONE THOUSAND DOLLARS PER MONTH!

Oh and we wanted to let you know that Minor Mishap will once again be bringing the brass to Wheatsville on March 9th at 10:30am! Yep, that's right, our favorite long-horned band (they seriously have a lot of trombones...) will be playing inside the store and making merry mahem for about a half hour or so. If you've never seen them play, now's the time, and
make sure you bring the kids!

Minor MIshap is just one of over 20 bands that will play during HONK!TX Community Street Band Festival, March 22-24! Mark your calendars, this event is NOT TO BE MISSED!

Scroll on down for:

This week's One Big Thing


Every week, Wheatsville staff picks the product we’re most excited about right now!

This week we are loving our new SEASONAL COLD DRINKS! Why do we love them?

  • It's time....with temperatures rising, pebble ice and a straw will be your new favorite must-haves!
  • Lots of refreshing flavors like our tingly Gingerade, our eye-opening Iced Coffee Toddy, simply sweetened Agave Lemonade, and our cool Cucumber Agua Fresca!
  • Our Grab’n’Go Icebox makes it easier for you to grab-n-gulp with no wait!

Produce Picks

Our produce picks this week are annual faves: Organic Basil from Buena Tierra Farms in Fredonia and Organic Seedlings from Gabriel Valley Farms in Georgetown.

The transition from packaged basil grown out of state to big, beautiful, fresh, Texas grown basil is another mark of spring at Wheatsville.  You should see the look on people’s faces when the lid is lifted from the basil bin and the sweet, anise, slightly menthol aroma wafts across the department.  Bliss!  Unbelievably, it tastes even better than it smells.  Buena Tierra grows great produce, and the arrival of their bunched basil means great things are in store: bell peppers, eggplant, and MELONS!

Now’s the time to get your garden cranking and we’re bringing in more and more varieties of seedlings from our pals up the road at Gabriel Valley Farms.  Landing this week: aloe, basil, catnip, chamomile, dill, fennel, mint, oregano, parsley, rosemary, thyme, lavender, broccoli, cabbage, cauliflower, chard, tomatoes (including cherries!), peppers, and STRAWBERRIES!  Dig up some dirt and plant an organic seedling or two from Gabriel Valley!

Produce Manager

Fresh in the Deli

Come on in to the Wheatsville Deli and check out our new Spring selections on our self-service food bar and in the Deli’s grab’n’go cooler! That’s right, we’ve put a some of our tastiest, most popular cold, freshly made salads on the food bar like Red Beans and Brown Rice, Potato, Onion and Caper Salad, Beets with Lemon and Cilantro and Thai Broccoli Salad.
Risotto Cakes and Raw Deal are being stocked in the Deli’s grab-n-go case for your shopping ease!  Risotto Cakes are fried, panko-crusted patties of risotto, laced with shredded parmesan and fresh spinach. The combination of warm flavors, crunchy breaded crust outside and meltingly creamy rice inside makes these cakes absolutely delectable. Raw Deal Salad is chockfull of vitamin and minerals so it is a perfect way to eat healthy. This good-for-you vegan and raw shredded salad is chockfull of powerhouse ingredients like kale, spinach, carrots, walnuts and pumpkin. We are also stocking two up-and-coming spring favorites Tornado Potato Salad and Asparagus Orzo.

Click here to read about all of our Deli’s new items & deals AND our new Spring Drink Line-up!

Deli Manager

Meat & Seafood

Talking about Chicken
Due to our high standards of quality in regard to animal welfare and the quantity of product Wheatsville needs it has been challenging to find the perfect chicken to fill Buddy's place. We are currently in the process of phasing out the Mary’s Chicken products due to the logistics of shipping and in the weeks to come we will be bringing in the Tecumseh Farms Smart Chicken. This is a third party certified Humane Chicken from Iowa that is Air Chilled and tastes great.

It’s Seafood Season
Seafood has many healthful and culinary features that make it a fantastic source of protein and essential fatty acids as well as bringing a plethora of flavor options. We are proud to bring back the Trollerpoint Fishery’s Black Cod which is rich in Omega 3’s and 6’s and has a natural buttery flavor.

Also called Sablefish or Butterfish, it is very versatile and can be poached, steamed, grilled, roasted, and used for sushi. I recommend cooking fish with the skin on. Even if you don’t eat the skin, it brings flavor and structure while cooking. Just slide the filet off the skin and discard or feed it to your cat or dog. They will love you for it.

Coop Deals in the Meat Department

Organic Prairie
Hardwood Smoked Bacon
Co+op Deal..........................$7.49
reg. $7.99 It’s 8 oz

Organic Prairie
Sliced Roast Beef

Warm it up with some Brie on your sandwich, I promise it’s good.
Co+op Deal..........................$5.99 reg. $7.29

Blue Horizon Bites
Crab, Fish and Chip Bites (Cod and Potato)
Party Time or snack time are made easy and great with these bite sized Seafood delicacies.
Co+op Deal..........................$4.39 reg. $4.

Gluten Free Fish Sticks
and Nuggets
A perfect easy snack.
Co+op Deal..........................$4.69 reg. $5.99

Gluten Free Chicken Nuggets

Quick and easy way to settle those hungry children.
Co+op Deal..........................$4.89 reg. $5.47

Meat & Seafood Buyer

Pure Luck

It’s BACK! Pure Luck Goat Cheese!
After an especially long season of kidding, Pure Luck’s award winning goat cheeses are back in stock! Supplies are still limited but we’ve got a nice selection of their basket molded chevre and June’s Joy: creamy chèvre blended with Texas honey, thyme and smoked peppercorns for a slightly sweet, herby spread.

Fruit + Beer & Wine=DELICIOUS
While enjoying the abundance of fresh, Texas strawberries pick up a six pack of Abita Strawberry Harvest. Real Louisiana strawberry juice is added after filtration resulting in a crisp lager with a sweet strawberry flavor, aroma and haze. It is wonderful with desserts or lighter fare such as salads and pastas. Also consider enjoying a bottle of Dogfish Head Brewery’s Noble Rot. Brewed with Washington wine grapes, pils and wheat malts and a distinct Belgian yeast strain it has a spicy white wine body and a dry, tart finish.  

Wimberley Valley Winery Blueberry Wine overflows with berry flavors and a deep blue-purple hue. Serve slightly chilled and enjoy like a light-bodied red wine. Enjoy with Pure Luck basket molded chèvre and a Sweetish Hill baguette for a localvore picnic!
Niki Nash
Merchandising Manager

Hit the Trail

Hello again! I may be in danger of being quoted as a one note horse but I seriously cannot get enough of this weather. And with the annual It’s My Park Day coming up on Saturday I highly encourage you get involved with this great cause and soak up this beautiful springtime.

To help you out with whatever you got going on this weekend the Bulk Department has some great Co+op Deals to keep you energized. Two of my favorite trail mixes are on sale from Sunridge Farms, Chocolate Nut Crunch at $4.99/lb (reg. $5.99) and Wild Ginger Harvest for $5.99/lb (reg. $6.99). We also have Sunflower Seeds for all the baseball spring trainers out there for $2.99/lb (reg. $3.49).

I hope you have a great weekend out in the sunshine and stop by Pease Park and say hello to the Wheatsville crew as they work on their park day project.

Bulk Buyer

Spring of Wellness

Introducing Country Life Vitamins
This month we are happy to bring to you Country Life vitamins! County Life may be new to our shelves but they have been around for over 40 years in the industry. They have a full line of products including many that are vegan, gluten free, and kosher. As an introduction, the entire line of Country Life supplements is 20% OFF from 2/27 – 4/2!

New Wheatsville Pint Glasses!
What better way to toast your friends than with one of our new Wheatsville Pint Glasses?! Made and printed in the USA these glasses are a great way to enjoy your favorite beverage! Get yours today for only $5.99!

Bag Sale
Starting today all of our reusable shopping bags will be 20% OFF! This includes all shopping bags from BlueQ, Chico Bags, Rume Bags, Handmade Expressions, and our own Wheatsville bags. We hope this will help ease your transition into a plastic bag-less Austin!

Wellness Co+op Deals we are excited about:

  • ALL GAIA $1- $3 OFF!
  • ALL DERMA-E 15% OFF!

Community Action

February is almost over but there is still time to support SafePlace! In addition to one last Community Action Wednesday on February 27 we will collect cash donations at checkout as well as diapers and personal care products until the end of the day on Thursday. So far shoppers have contributed over $4,000 to SafePlace!
Beginning on Friday, March 1st our Community Action recipient will be Sustainable Food Center. Through organic food gardening, relationships with area farmers, interactive cooking classes and nutrition education, SFC have increased access to locally grown food and are empowering Central Texans to improve their long-term health and our environment. In addition, SFC hosts great Farmers’ Markets across the city!
Sustainable Food Center will receive 1% of March’s Wednesday sales as well as additional donations that shoppers contribute at check-out. Donate $1 or more and receive a free Sustainable Food Center sticker! Thanks for supporting your community and we look forward to seeing you on Community Action Wednesday.

Co+op Deals

I am really excited about the Co+op Deals we’re promoting in the month of March! Our Deals are abundant with savings, leaving you with more money to enjoy all the wonderful events happening in Austin this month!
Here’s a snapshot of the many ways you can celebrate saving with us -
Super Awesome Deals
Cascadian Farm
Organic Cereal
Co+op Deal..................... $2.99 Reg. $4.99

Annie’s Homegrown
Organic Pasta & Cheese Dinner Select Varieties
Co+op Deal.....................3/$5 Reg. $2.79 6 oz.

Snack Bars Select Varieties
Co+op Deal.....................3/$4 Reg. $1.79 1.4 oz

Cascadian Farm
Organic Frozen Fruit Select Varieties
Co+op Deal.....................$2.79 Reg. $3.99 8-10 oz.
Everyday Food Favorites
Muir Glen
Organic Pasta Sauce
Co+op Deal.....................$2.79 Reg. $3.99

Organic Greek Yogurt
Co+op Deal.....................4/$5 Reg. $1.99 5.3 oz.
Click here for more Co+op Deals
valid Wednesday, February 27th, 2013 – Tuesday, March 19th, 2013.
We look forward to seeing you soon at the Co+op!
Brooks Wood
Co+op Deals Coordinator

New at Wheatsville

This week it's all about protein: we’ve got new Gardein frozen meat alternatives, LÄRABARs with trendy pea protein, and even a new bar by Chapul made with protein from crickets! Yes, you read that right-- crickets. Click here to read more about Chapul bars and everything new at Wheatsville this week.

We want to know what products you are excited about! Do you have a new favorite, an old standby or something that has piqued your curiosity at another store? Let us know! We can't promise you will see every single item here in the future but we can promise to give every wish serious consideration. Send us an email with as much detail as you can at

Owner Deals

Everybody’s favorite Indian Fusion pizzas are on Owner Deal this week – Tandoor Chef Naan Pizzas are on Owner Deal for $2.49, reg. $2.89. These are terrific to keep stocked in your freezer. They go great with cocktails and are an easy meal when paired with a salad. Here are some other highlights!
Snacks on the Go
Back To Nature
Nut Blends
Owner Deal.............. $6.99 Reg. $7.49

Purely Elizabeth
Fruit & Nut Granolas
Owner Deal..............$5.99 Reg. $6.99

Sea Sprinkles
Owner Deal..............$4.39 Reg. $4.99
Click here for more Owner Deals
valid Wednesday, February 27th, 2013 – Tuesday, March 19th, 2013.
Brooks Wood
Co+op Deals Coordinator

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy

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Wheatsville Food Co-op: 3101 Guadalupe St., Austin, Texas 78705

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3101 Guadalupe St., Austin, Texas, 78705, United States